Propaganda and Persuasion

7. Propaganda in Action: Four Case Studies

307

Women and War: Work, Housing, and Child Care 308 The Context, Ideology, and Purpose of the Propaganda Campaign 310 Identification of the Propagandist and the Structure of the Propaganda Organization 312 The Target Audience 315 Media Utilization Techniques 316 Special Techniques to Maximize Effect 316 Audience Reaction to Various Techniques 317 Effects and Evaluation 318 Smoking and Health: Corporate Propaganda Versus Public Safety 318 The Ideology and Purpose of the Propaganda Campaign 319 The Context in Which the Propaganda Occurs 320 Identification of the Propagandist 325 The Structure of the Propaganda Organization 326 The Target Audience 327 Media Utilization Techniques 329 Special Techniques to Maximize Effects 331 Audience Reaction to Various Techniques 332 Counterpropaganda 333 Effects and Evaluation 333 The Aftermath (2005): The Controversy Continues 336 The Battle Continues 339 Big Pharma: Marketing Disease and Drugs 340 Ideology and Purpose of the Propaganda Campaign 341 The Context in Which the Propaganda Occurs: The Medicalization of Society 342 Identification of the Propagandist and Structure of the Organizations 343 The Target Audience 343 Media Utilization Techniques 344 Special Techniques to Maximize Effects 344 Counterpropaganda 352 Effects and Evaluation 353 Pundits for Hire: The Pentagon Propaganda Machine 353 The Propagandists 354 The Audience 355