Propaganda and Persuasion

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FIFT EpIT H o N

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Propaganda and Persuasion, Fifth Edition, has been significantly revised to reflect the growing use of global propaganda and the Internet. It is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the four previous editions, authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and logical understanding of persuasion and propaganda, including communication history, rhetorical background, cultural studies, and collective memory. The guidelines for analysis are thorough and adaptable for the study of all types of propaganda. NEW TO THIS EDITION  Two new in-depth case studies of Pentagon propaganda and marketing practices in the pharmaceutical industry illustrate how to analyze and evaluate propaganda campaigns.  Expanded coverage of cultural studies, rumors, and collective memory provide students with a necessary clarity and comprehension of theory and research.  Updated examples throughout reflect the emergence of modern technology, including the use of the Internet to spread propaganda and the use of Twitter and Facebook to fight oppression, helping students relate their everyday experiences to the material. KEY FEATURES  Comprehensive history of propaganda: Examples from ancient times to present day provide and facilitate a comprehensive understanding of what propaganda is.  Encourages a systematic approach to analyzing propaganda: An in-depth look at rhetoric, theory, methodology, and evaluation helps students analyze propaganda.  Distinguishes propaganda from persuasion: Succinct definitions of propaganda and persuasion are given, as is an original model that illustrates both their commonalities and their differences. LEARNING ANCILLARIES AT www.sagepub.com/jowett5estudy An open-access Student Study Site features case studies from previous editions for further exploration of propaganda and persuasion in action. INTENDED AUDIENCE Ideal for undergraduate and graduate courses in Persuasion and Propaganda; also relevant to many courses in Rhetoric and Mass Communication.

I SBN 978-1-41,29 7782- 1 9 0 0 0 0 II II III I III I 1

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