Propaganda and Persuasion

Detailed Contents

Preface to the First Edition Preface to the Second Edition Preface to the Third Edition Preface to the Fourth Edition

xiii

xvii

xxi

xxiii

Preface to the Fifth Edition

xxv

Acknowledgments

xxix

1. What Is Propaganda, and How Does It Differ From Persuasion?

1

Propaganda Defined 2 Jowett and O'Donnell's Definition of Propaganda 6 Forms of Propaganda 17 Subpropaganda/Facilitative Communication 27 A Model of Propaganda 29 Communication Defined 30 Propaganda and Information 31 Propaganda and Persuasion 32 Persuasion Defined 32 Persuasion Is Transactional 33 Responses to Persuasion 33 Attitudes 36 Behavior 37 Group Norms 37 Resonance 38 Persuasion Seeks Voluntary Change 38 Misleading and Manipulating an Audience 39 Beliefs 35 Values 35