Propaganda and Persuasion

Rhetorical Background and the Ethics of Persuasion 39 Rhetoric and Propaganda 43 Propaganda as a Form of Communication 44

Concealed Purpose 45 Concealed Identity 45 Control of Information Flow 45 The Management of Public Opinion 47 The Manipulation of Behavior 48

Overview of the Book 49 2. Propaganda Through the Ages

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Ancient Greece and Alexander the Great 53 Alexander the Great 54 Imperial Rome 56 Propaganda and Religion 58 The Rise of Christianity 63 The Crusades 65 The Reformation and Counter-Reformation 69 The Counter-Reformation 74 The Emergence of Propaganda 76 The American Revolution 79 The French Revolution and Napoleon 88 Propaganda in the 19th Century: The American Civil War 94 3. Propaganda Institutionalized The New Audience 98 The Emergence of Mass Society 101 The Emergence of the Propaganda Critique 102 The New Media 106 Print Media 106 Movies 110 Radio 128 U.S. Government Propaganda Agencies 137 Radio and TV Marti 142 Television 143 Advertising: The Ubiquitous Propaganda 151 Institutional Propaganda 152 Internet Advertising 153 The Science of Advertising 153 The Role of Advertising 156 Propaganda and the Internet: The Power of Rumor 158

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