Propaganda and Persuasion

Chapter 1 What Is Propaganda, and How Does It Differ From Persuasion?

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Figure 1.7 Norman Rockwell poster. The setting is a New England town meeting. The speaker's hands are those of a laborer conveyed by color and texture. The detail conveys the idea that in a democracy, everyone has an equal voice regardless of social and economic status.

SAVE FREEINAI OF SKR II

Values A value is a special kind of belief that endures and is not likely to change. A value is a belief that is prescriptive and a guideline for a person's behavior. A value can be a standard for behavior (honesty, sensitivity) or a desired end (success, power). Values are concepts of right and wrong, good and bad, or desirable and undesirable. Schwartz and Bilsky (1987, p. 551), after a review of the literature on values, designated five features that are common to most definitions of values: (a) concepts or beliefs (b) about desirable end states or behaviors (c) that transcend specific situations, (d) guide selection or evaluation of behavior or events, and (e) are ordered by relative importance.